![]() Such personalisation may be rare but it hints towards the myriad histories of participatory culture in India and their various relations with the personal, the private and the public. Apart from being an indicator of popularity of radio in the heydays of public television in India, this is also a testimony of how the Subject interacting with media constitutes its identity. Proudly displayed by the rightful user, a paan-shop owner in the southern fringe of Calcutta, this text used to appear below his signature in every letter he wrote to All India Radio's Calcutta station, particularly to Vividh Bharati. The little black-ink rubber-stamp I discovered sometime in the early 1990s had two Bengali words for designation: 'Betar Srota' (Radio Listener).
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